UX Design with Artificial Intelligence and Machine Learning

The term confluence emanated from the French language, it meant blending or merging of two or more entities to form one. This term is often used for rivers where two or more join to form one big river. Apart from rivers, this term is also used in technology where two or more technologies blend into one or work in tandem to deliver something of great value.

As you must have noted that UI and UX are used interchangeably and some people think that they are same. They are different but still blend into one another in order to deliver the magical user experience (UX).

A lot of technologies based on different concepts have been coming up now and then. This changes the face of UX and HCI (Human Computer Interaction). As a result, the pattern of UX design also undergoes subtle yet drastic change.

Is UX Design still the same as it used to be?

Ever since the arrival of Internet and its allied technologies, a lot has been changed in the process of UX/UI designs for digital products. Earlier, when we used to see and use websites and android and other mobile devices apps, we had no idea about usability or micro interactions. Rather, then we were just focused more on what is there in front of us in terms of design and would see how it will work.While users didn’t mind the presence of many buttons and clumsy space scattered here and there.

But this trend of plain UX faded away when graphical interfaces made way into smartphones and touch tablets. For making interfaces (UI) for smartphones, UX designers have had to wear multiple hats to deliver the flawless designs for a perfect user experience.

In particular, they had to do a lot user research, prototyping, persona study, human and cognitive behavior patterns. But in all that, they always left behind one thing – trending technologies based on data. The reason behind this ignorance was clear, as for much time, UX design was considered useful for the overall UX by all sorts of business verticals, and at the same time, considered it a stand-alone player to some extent.

UX Design merging with new technologies

However, the arrival of the following technologies have changed the way UX design used to be seen.

  • Machine Learning
  • Robotic Process Automation
  • Frameworks and templates
  • Artificial Intelligence
  • Deep Learning
  • Neuron Network
  • Internet of Things (Iot)

With all these technologies making a sound progress in our day-to-day life and subsequently molding the HCI behavrioul pattern, now is it possible for UX design to be standalone anymore? May be yes.

Artificial Intelligence (AI) & Machine Learning (ML) with UX Design

We can understand this by taking the example of Machine Learning (ML).

Do you know how Amazon Alexa or Apple Siri work? They are voice-oriented smart devices and they sound intelligent, however, they are not humans, they are artificial. These smart devices work on algorithms, which are backed by AI.  Imagine most of our smartphones, laptops, car indoor start working on our voice commands? Do you think – simple interfaces will work? No. Thus, UX design has to be aligned with AI to give a perfect UX.

Another example is of Machine Learning (ML), which is a subfield of AI. It works on its own i.e. unsupervised learning. It learns from the data a user generates on its system or machine. Clearly, it works on data – it utilizes data to recommend and help users. Big giants like Google, Netflix, and Amazon online shopping are fantastic working examples of ML.

So the point to say is that it is user-generated data that is changing the face of technologies and the UX design has to blend with these technologies to deliver functional yet impressive interfaces.

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