UX and UI are closely related, however, they differ as day from night. To make a better statement and understanding about UX, one must be able to differentiate between the two: UX and UI.
UX is user experience. And UI is user interface. The thing that is visible to user (on web or mobile App) is UI – much about visuals. Well, on the other hand, UX stands for user experience i.e. when you login into your FB/Gmail account; you begin interacting with a set of applications or at times single application. The more you interact, the more you get experience about the application. So, once inside, it is user experience.
Further, if it’s to be put in simple words – UI is as how things/aspects look, whereas UX is how things work, mostly, in your favour. At a stretch UX is a process and UI is a deliverable.
Industry experts are of the opinion that UX is directly proportional to design. Yes, UX and UI are inseparable, yet they function differently. As an UX developer or designer, you have full liberty to make your users jubilant whenever they are using your website or mobile applications. However, much goes into making a simple, yet perfect, UX for users.
Let’s see some of the factors that make or break the UX:
In the era of digital world, it’s imperative to measure the usability of each product you design for end-users. If you have considered the target audience while designing an application, chances are that you are close to a good product. In web and mobile UX, the cardinal rule says that your product should sound solid on the terms of usability; users should not struggle to see the core functions of it. As an UX developer, make sure you are not forgetting to instill ‘feel-me-good’ like features i.e. quick, enjoyable, and smooth.
- User Profiling:
Usability and user profiling are somehow interconnected. Well, with user profiling, you cut down many filters and try to come to the exact use of the app. For instance, on Paytm App, the crux point is recharging services; however, you can also shop on the app. The user should be able to go to the main tab or window for the services. If he lingers around many aspects, it basically depicts two possibilities: first, he is interested and exploring the application;and second one is that he is lost. To understand the user-oriented market, user profiling matters most.
- Form vs. Function:
If an user has to sign-up or log in or need to access some other features, often captivating forms open up like push-up notifications. Many UX professionals heed more on forms than functionalities. According to veterans there should be fine balance. The focus on form vs. functions must be equal. Even if an app is inclined more towards function,it’s good rather than one that is more tilting towards form-filling activities.
What does it mean? An app epitomizes a brand, if it falters or works intermittently, well it is likely that the brand’s reputation is getting hampered and may hang on tenterhooks. Despite a powerful design and themes, the app should not stop working midway – in simple words it should be consistent with all functions. Consistency matters, similarly as people do not like phones or laptops that hang invariably, anytime.
Being simple is effective in user experience. Make sure your app is grandma prof i.e. even older people with no considerable knowledge of trending technologies and laymen should be able to use it without much hesitation. Consider the example of Google services. No one can beat them in simplicity, thus their UX is great and their products, most likely succeed like anything. If you do not believe have a look at the Google search engine, BlogSpot for blogging, and Gmail, and a few others.
Other than these five aspects, there are a few more hiccups that may affect the overall UX of a web page or mobile app. Hence,the foremost task of an UX designer/developer is to keep the users and the product on the same page. By any means, their experience should not turn into confusion.